For some of my stuff (e.g., code, music) there is replication somewhere in the cloud as well (although I don't care much about it, since it comes "for free" as in: git push is just another backup mechanism).
I've read a lot about backup strategies in HN, and they all look more elaborated/expensive than my rsync. So I wonder: what kind of personal data is people here backing up? Why rsync isn't enough?
(Business-related data is another world).