51–60 of 111 posts
Isn’t the easiest solution here for companies to register their own domain? Why be company.service.tld and not just company.tld? What are these businesses doing for email?
There could also be a setup / maintenance angle I guess. Specifying a big list of custom domains is more work than *.example.com.
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> being added to the PSL reduces your ability to track users Not really, in fact it can increase your ability to track users if it's (ab)used in specific ways - see use case #2 and #3 here: https://github.com/privacycg/private-click-measurement/issue...
There's an approval process to be added to the PSL so abuses would be quite surprising and easy to remove when discovered.
This is a result of Apple limiting the entropy of marketing data that can be received from a domain (defined as an eTLD+1) to 6 bits. This causes problems for platforms like Shopify or marketplaces like Alibaba or eBay that may have multiple sellers trying to run ads on a domain and competing for the same small pool of entropy. This solution? Leverage the "public suffix" list to define your domain as an eTLD and give…
Pretty much all Shopify shops have their own domains, only a minority drive traffic to their .myshopify.com subdomain
Seems someone would first effect to have a better branded site. As in, a decent TLD.
And that if anything, this is a kick in the pants of an ecommerce site to get its own domain(s) to deal with this.
Do I have that right?
Isn’t the easiest solution here for companies to register their own domain? Why be company.service.tld and not just company.tld? What are these businesses doing for email?
Yes, it is. The main reason I can think of for using subdomains would be for super low value content that isn’t worth $10-30 / year for a real domain. There could also be a setup / maintenance angle I guess. Specifying a big list of custom domains is more work than *.example.com.
I understand the PSL managers' position that this is an unfair burden to place on them though.
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Yes, it is. The main reason I can think of for using subdomains would be for super low value content that isn’t worth $10-30 / year for a real domain. There could also be a setup / maintenance angle I guess. Specifying a big list of custom domains is more work than *.example.com.
I work on digital advertising for a franchise where each individual store manages their own shopify site at location.franchise.com. Soon, these sites won't be able to run ads that track purchases, unless franchise.com is added to this list. I understand the PSL managers' position that this is an unfair burden to place on them though.
Isn't that part of the purpose of the changes that Apple is making? As a user, this seems like a great change. Less tracking is a positive.
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Yes, it is. The main reason I can think of for using subdomains would be for super low value content that isn’t worth $10-30 / year for a real domain. There could also be a setup / maintenance angle I guess. Specifying a big list of custom domains is more work than *.example.com.
I work on digital advertising for a franchise where each individual store manages their own shopify site at location.franchise.com. Soon, these sites won't be able to run ads that track purchases, unless franchise.com is added to this list. I understand the PSL managers' position that this is an unfair burden to place on them though.
I can think of other issues now too. For example, I think government services should be structured as subdomains instead of each department registering a separate domain. This will encourage the use of separate domains if they need to track effectiveness and that’s bad IMO. We don’t want to normalize stuff like irsonline.com because of the boost it gives phishing.
There’s definitely two sides to this one.
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I work on digital advertising for a franchise where each individual store manages their own shopify site at location.franchise.com. Soon, these sites won't be able to run ads that track purchases, unless franchise.com is added to this list. I understand the PSL managers' position that this is an unfair burden to place on them though.
>these sites won't be able to run ads that track purchases Isn't that part of the purpose of the changes that Apple is making? As a user, this seems like a great change. Less tracking is a positive.
For example, each location might want to track the effectiveness of ads for their locality. Facebook is probably a decent place for them to run ads too.
The big problem is that Facebook has earned a reputation of abusing all the data they collect, so most people are going to say the same thing as you and not have any sympathy, but it probably screws over the poster you’re replying to pretty bad.
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Pretty much all Shopify shops have their own domains, only a minority drive traffic to their .myshopify.com subdomain
I was a bit surprised that a shopify biz that could not be bothered to use its own domain would be very concerned about monitoring ad performance. Seems someone would first effect to have a better branded site. As in, a decent TLD. And that if anything, this is a kick in the pants of an ecommerce site to get its own domain(s) to deal with this. Do I have that right?