Earlier quoted context omitted.
All of that is true until it isn’t. Ask all the stock trading apps how Robinhood out-UXed them. When the out-user-experienceing happens, you pretty much will lose your entire business if you don’t undertake a paradigm shift. Stay ahead of the curve a bit.
I think it could be argued that Robinhood’s UX is a sort of feature on its own. Stock trading isn’t simple by any means, and Robinhood found a way to make it really approachable for everyone and that’s almost admirable. Everything else about their business sucks, but that one piece was truly impressive.
It’s an absolute masterclass.