Was expecting to read about Rabbit https://en.wikipedia.org/wiki/Rabbit_(telecommunications) which was another failed wireless communication venture and think DECT roaming for a quick grasp of what they offered. Can't say I had heard of the company in the article, though living inside the M25, you are kind of bubbled from internet offering choice limitations.
As for Ionica, it wasn’t that long ago that you would still see the dishes on roofs and chimneys in the Midlands. Its downfall, though, was less to do with rain and more that it was narrowband, so good only for voice and maybe dialup modem, at a time when cable networks were not far off launching DOCSIS broadband.