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Ask HN: Where do you find potential customers to validate your idea / MVP?

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Re: Ask HN: Where do you find potential customers to validate your idea / MVP?

#71
post #70
post #36

I have a system for this. You have two problems, not one. You need to get useful feedback out of 100pct of people, and you might need more people. To get useful feedback, distill your potential value proposition to one sentence. If you have multiple ways of saying it, make a couple. But one sentence only and write it down. When you have someone from the correct category (target market) on the phone, yes, you need a p…

> people like to please people Related, if you can distance yourself from the product. Don't be the founder, owner, creator. Act like some other third party who is getting feedback. People often mask criticism, and rarely do people tell someone that their baby is ugly. ;)

The book 'The Mom Test' is all about this.

Re: Ask HN: Where do you find potential customers to validate your idea / MVP?

#73
I think reddit ads are pretty underrated, they are fairly cheap, you can target specific subreddits and people in those subreddits tend to be passionate about the topic.

If you allow them to comment on the ad itself, you might even get more useful feedback in addition to getting users on your mvp (there will also be lots of copy-pasta, but it's not too bad).

Re: Ask HN: Where do you find potential customers to validate your idea / MVP?

#74
post #29

I'm in a similar boat with the added difficulty of living in Japan and having a limited command of Japanese. My intended user base would be housewives. I've got a few bilingual acquaintances I could demo the app to but don't want to risk not getting honest feedback. Does anyone have any additional points which might help?

We are building a service where you can get design reviews especially for cross cultural situations like this. If you don't speak the language I doubt you would nail a design that Japanese housewives would relate to. Check it out if you want at https://borrowmind.io

Re: Ask HN: Where do you find potential customers to validate your idea / MVP?

#75

This is actually a very insightful question. You get them the same way you plan to get customers after you have built the product. If you do not have a way to get customers to test the idea, then you do not have a way to get customers after you build the product. The process of building an MVP includes the process of figuring out distribution. That said, it depends a lot on what type of product you are building. If y…

> The process of building an MVP includes the process of figuring out distribution. As blindingly obvious as this is, I've never seen it put quite so concisely. Fantastic. I could've cut short so many bullshit discussions this way

Never heard it put it that way either but it is so true. I am going to add key qualifier for any idea I have: “How difficult is it to talk to someone about it?”

Re: Ask HN: Where do you find potential customers to validate your idea / MVP?

#76
post #15

I routinely recruit highly targeted people for 1-on-1 interviews via services like userinterviews.com to help validate concepts. These services take care of incentives and scheduling, making this process fairly painless.

We've found userinterviews.com to be fantastic for testing usability, and decent for product feedback. You can target people by experience and industry, and they are most often intelligent humans.

Re: Ask HN: Where do you find potential customers to validate your idea / MVP?

#77

This is actually a very insightful question. You get them the same way you plan to get customers after you have built the product. If you do not have a way to get customers to test the idea, then you do not have a way to get customers after you build the product. The process of building an MVP includes the process of figuring out distribution. That said, it depends a lot on what type of product you are building. If y…

Very well said.

Will add that from experience, the suggestion of knocking down technical issues is so important it’s mandatory, and it does not stop once you get users, it will be required forever with a successful product. BUT! ... IMO it’s a very slow way to acquire users, and the engagement improvements are incremental at best, unless you are making sweeping changes or hit something viral (unlikely!!) or were missing something truly glaring.

I did a lot of testing between adding features, addressing bug fixes, and then random attention-getting marketing like blog posts that happen to mention cats or money or other things people care more about than software. There was no comparison to the amount of attention they got, the tangential posts got many, many more people in the door than the technical posts. The steady feature improvements are what will keep people there, while fluffy emotional blog posts are what will attract a lot of window shoppers. It’s better if the blog posts are relevant to your app and feature announcements, of course, but I’m saying you can get users faster without writing software. It’s just a hard problem and a delicate balance, and don’t get stuck thinking “if I build it they will come.” Some amount of marketing is needed. And don’t get stuck writing ads or blog posts either. Some amount of attention to the software is needed. Do as much of both as you can.

It’s very difficult to get users to talk, whether they like your app or not. Most of the time they don’t know enough to be able to articulate what they want or need, even though they can sense it. And the people that talk loudest aren’t often the most important to listen to, especially if they’re not paying for anything.

Good Luck!

Re: Ask HN: Where do you find potential customers to validate your idea / MVP?

#79

I'm going through this with the app I'm building in public. The things I've done that work well are: 1. Build in public—I'm using twitter heavily to share the journey, progress, etc. I've optimised my twitter profile to make it super clear what I'm doing. https://twitter.com/Martin_Adams 2. YouTube. I'm creating deep, genuinely helpful videos aimed directly at users who have a need and are searching for problem in th…

Looks like a great, well-polished note taking app.

Especially like the simple pricing and no vendor lock in.

Well done, might take this for a spin sometime.

https://obsidian.md

Re: Ask HN: Where do you find potential customers to validate your idea / MVP?

#80

I think the importance of users feedback and validation is often overrated. If Steve Jobs asked people, if they want a phone with no keyboard and just a touchscreen, most of them would say no back then.

When I was working for Motorola in 1997, I came up with an idea for something very much like the iPhone (although not as good and it required a stylus as I was thinking in terms of the functionality of the Palm Pilot). But the execution of the iPhone was light years ahead of what I dreamt up while working at Motorola (and since I was a contractor there, I never shared my brilliant idea with anyone who could have put it into development anyway). A phone with no keyboard and just a touchscreen could have been easily sold before the original demo. the difference is that what Apple came up with was far beyond what anyone had imagined.
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