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Apple’s iCloud Icon Uses The Golden Ratio

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Re: Apple’s iCloud Icon Uses The Golden Ratio

#6

I get the impression that designers just use the golden ratio as a very quick way to choose different sizes for objects and layouts. It's really not that interesting.

How is it not interesting that these ratios turn out to be aesthetically pleasing over and over again? To me, that's fascinating.

Re: Apple’s iCloud Icon Uses The Golden Ratio

#7
post #6

I get the impression that designers just use the golden ratio as a very quick way to choose different sizes for objects and layouts. It's really not that interesting.

How is it not interesting that these ratios turn out to be aesthetically pleasing over and over again? To me, that's fascinating.

Not so much the golden ratio itself but the fact that some icon uses it? Link an article that goes in depth about the golden ratio. But what designers are doing with icons? Totally disinteresting.

Re: Apple’s iCloud Icon Uses The Golden Ratio

#8
post #6

I get the impression that designers just use the golden ratio as a very quick way to choose different sizes for objects and layouts. It's really not that interesting.

How is it not interesting that these ratios turn out to be aesthetically pleasing over and over again? To me, that's fascinating.

As far as I know, It's not known whether this is a causal relationship. It's possible that art that uses the golden ratio tends to be viewed as beautiful because of some magical aesthetic property of the GR, and that artists create art using this ratio intuitively.

But it's also possible that artists (and especially designers) tend to use it a lot just because they've heard that it's beautiful, when really it's nothing special. In this case, it would just tend to crop up in beautiful works because a) it crops up in all kinds of works anyway (base rate) and b) there's a whole lot of looking for it in hindsight (especially in works acknowledged as beautiful, while nobody goes looking for it in ugly works).

Some kind of A-B study would be nice. I found one (http://www.livescience.com/7389-sense-beauty-partly-innate-s...), but the methodology seems a bit lacking, I'd say it's far from conclusive.

Re: Apple’s iCloud Icon Uses The Golden Ratio

#9
post #4

What's the ratio between the two 1.6 circles?

Yes this is the question, are the two larger circles also in the golden section proportion? I assume they are.

Also interesting is the position of the circles inside boundary of the (golden section) rectangle.

Re: Apple’s iCloud Icon Uses The Golden Ratio

#10
post #4

What's the ratio between the two 1.6 circles?

Yes this is the question, are the two larger circles also in the golden section proportion? I assume they are. Also interesting is the position of the circles inside boundary of the (golden section) rectangle.

If the two larger circles had that ratio then it would imply that the two circles in the bottom left and bottom right would have the same radius. Which they don't appear to. So the ratio between the two larger circles must be slightly smaller, 1.5ish maybe.
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