Earlier quoted context omitted.
It's unfortunate what seems to have happened to Ubiquiti. The idea of decent network hardware with a good UI that can support the prosumer to small business segment of the market has a lot going for it. In the early days, it seemed like Ubiquiti was going to nail it and was building up a strong, loyal following as a result. Then came all the reports of quality problems, promised features never delivered, phoning-home…
I think the brand isn’t toxic because of the state of the competition. Even with this hack, their stuff is still the best available for home use. Netgear or Linksys consumer routers are awful. The mesh devices are okay, but serve of a different market. The other stuff people recommend is often 2-3x the Unifi price and 2-3x more complicated to setup and configure. Any ex-employees want to start a company making this s…
I don't know about 2-3x the price, at least not here in the UK. We looked into this when fitting out a new office with the networking essentials a couple of years ago, and Ubiquiti wasn't particularly attractive on headline prices compared to the other typical brands that get mentioned in that space (MikroTik, DrayTek, etc.).
However, the ability for non-networking experts to set something up quickly that does the job and doesn't have glaring security problems is definitely a competitive advantage in that prosumer to small business market. None of those other brands has a great UI that I've seen and they all tend to assume that anyone who wants to set up a couple of extra APs for a small office WiFi and a standard firewall for the Internet connection will be a pro-level network expert.
I think it would help a lot of people if better products/companies started to compete seriously on that front, and I have to think that with the SME market to fight for there is room to compete with the established names. After all, that is largely how Ubiquiti themselves broke into the market, or at least that's the perception I had at the time.