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'Fake' Amazon workers defend company on Twitter

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Re: 'Fake' Amazon workers defend company on Twitter

#3
I feel like authenticity of online communication is an unsolved problem. The web was supposed to be a democratizing platform: all you need to communicate with the world is an ISP and a keyboard. But if there's no way to control for authenticity, online sentiment will just be an arms race for who can pay for the best astroturfing.

Re: 'Fake' Amazon workers defend company on Twitter

#4

Why is "fake" in scare quotes? The accounts are fake.

It is not really clear which type of "fake" they are - if it is non-Amazon-employees making a parody, or someone at Amazon making a not-really-existing persona:

> It is unclear whether the accounts are real employees, bots or trolls pretending to be Amazon Ambassadors.

Re: 'Fake' Amazon workers defend company on Twitter

#5
post #3

I feel like authenticity of online communication is an unsolved problem. The web was supposed to be a democratizing platform: all you need to communicate with the world is an ISP and a keyboard. But if there's no way to control for authenticity, online sentiment will just be an arms race for who can pay for the best astroturfing.

https://en.wikipedia.org/wiki/On_the_Internet,_nobody_knows_...

Perhaps there is something in this about internet communications coming/going full circle with more episodes like this Amazon fiasco.

Re: 'Fake' Amazon workers defend company on Twitter

#7
post #3

I feel like authenticity of online communication is an unsolved problem. The web was supposed to be a democratizing platform: all you need to communicate with the world is an ISP and a keyboard. But if there's no way to control for authenticity, online sentiment will just be an arms race for who can pay for the best astroturfing.

Yes, and if you are somewhat tech savvy OR "grew up" on the internet (say 40 and younger) you understand this. The problem is previous generations who don't really understand this.

Perhaps one angle to tackle the problem is to educate the group(s) of people who continue to believe whatever they read on Twitter, Facebook, etc.

Re: 'Fake' Amazon workers defend company on Twitter

#8
post #3

I feel like authenticity of online communication is an unsolved problem. The web was supposed to be a democratizing platform: all you need to communicate with the world is an ISP and a keyboard. But if there's no way to control for authenticity, online sentiment will just be an arms race for who can pay for the best astroturfing.

Disagreed. Authenticity is incompatible with Anonymity. All the surveillance companies would love to tell you you can authenticate your identity with them and be anonymous elsewhere, but they, and Governments, are the exact entities we should be hiding out identities from.

People need to be trained to be skeptical of voices online.

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