This is funny, yet ridiculous :-)) Their brand is so tainted in the US that they're renaming it. I imagine it's going to be the only place they'll do it.
How isn't their brand tarnished around the world? Besides the emissions scandal, their vehicles are just expensive and difficult to maintain. I've got a diesel VW Jetta. It has been nothing but a money pit. I'm in the US for reference.
I think the reputation problem is limited to the US.