Earlier quoted context omitted.
The overwhelming vast majority of reasons I've heard people give for preferring Uber/Lyft over regular taxis are (1) regular taxis could not be summoned via an app or web page, instead requiring a phone call or curbside hailing, and (2) their credit card terminals were often broken so that you had to pay cash. Both of those specific problem are solvable for most rides without going anywhere near the level of complexi…
>For most US cities you could cover the payment needs of most riders with something from Square installed in the car. That's a good example of driver-centric thinking instead of holistic thinking that considers the paying passengers . Consider: what if the customers/passengers actually prefer the convenience of not having to mess with an extra payment transaction step before exiting the car?!? With service like Uber,…
Heck, a large fraction of the passengers won't even have to reach into their pocket to get their phone because they'll have been doing stuff on it during the ride.
Even for those who have to use an actual physical credit card I don't think it would be enough of a barrier to make a noticeable difference because they are also using that card for nearly everything else. It's so routine that they don't think about it or notice it. I don't think I've ever heard anyone complain about the complexity of paying by credit card at a non-waited restaurant, a grocery store, a hardware store, or any other retail place.
Also, note that with this approach the co-op would not have to make riders create accounts and associate payment information with them. That removes some complexity for the user, and is one less thing to deal with when the user gets a new credit card.