This is doubly ironic and amusing if you think about how Uber/Lyft were "disrupting" the existing markets. Well, market forces are at work: if Uber/Lyft provide no additional value over drivers' work (and treat drivers as disposable assets), they themselves will get "disrupted" and the drivers will get rid of them :-) Happy to see this happening, and I wonder how this will develop.
App provides value, global brand has some value. There is absolutely no reason for ride hailing app to get 10-20% markup per ride. I suspect that after the competition really kicks in, Uber/Lyft must settle for 1-3% per ride or less.
Is a high-margin business a sign of market inefficiency that will eventually be stamped out?