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The Case For Better Watch Typography

hodinkee.com

21–30 of 43 posts

Re: The Case For Better Watch Typography

#21
post #19

That's why I wear a watch with simple ticks instead of numbers and no complications other than a simple day-of-the-month. I can't stand busy watch faces. https://www.omegawatches.com/media/catalog/product/cache/a5c...

That linked watch has numbers on it, though.

Re: The Case For Better Watch Typography

#22
post #19

That's why I wear a watch with simple ticks instead of numbers and no complications other than a simple day-of-the-month. I can't stand busy watch faces. https://www.omegawatches.com/media/catalog/product/cache/a5c...

Like my favourite, the Junghans Max Bill.

https://i.imgur.com/sPaglyW.jpg

There's a version with numerals and the 4 is kinda iconic.

https://www.blackbough.co.uk/wp-content/uploads/junghans-max...

Re: The Case For Better Watch Typography

#23
An interesting subject, but I couldn’t help but be totally derailed by introduction of Jonathan Hoefler as “designer of famed fonts like Gotham”.

That’s like introducing Thomas Edison as “father of AC power”, or Pepsi as “creators of Coca-Cola”. It might seem like nitpicking, but we’re talking about one of the most famous typefaces in the world[1] and the most dramatic design industry scandal[2] of the 21st century.

[1] https://theoutline.com/post/7356/gotham-font-is-everywhere

[2] https://qz.com/167993/frere-jones-is-suing-hoefler-for-his-h...

Re: The Case For Better Watch Typography

#25

If you want it readable, why analog in the first place?

> If you want it readable, why analog in the first place?

Granting that not everyone learns to "tell time" these days, for those who did, the watch hands instantly convey the (12-hour) time by their positions.

That is, as long as one of the hands is sufficiently longer than the other. Years ago I woke up, looked at my analog watch, saw it was 6:55 a.m., got up, and started shaving, thinking I'd overslept. A few minutes later I looked again: It was actually 10:45 p.m.; I'd been asleep for maybe 30 minutes and had misread the hands. (This was during an at-sea period in the Navy, during which as usual we were all running on not a lot of sleep.)

Incidentally, from your handle, are you a Seekers fan?

https://www.youtube.com/watch?v=wZf41UudAbI

Re: The Case For Better Watch Typography

#26
post #18

Earlier quoted context omitted.

I think you could probably pay someone $40,000 a year to follow you around and tell you what time it is whenever you ask.

These watches last longer than a year.

True, but think of all the complications a regular person could perform that the watch can't.

Re: The Case For Better Watch Typography

#28

The article diplomatically doesn't show any examples of the terrible typography foisted on other watches, but it doesn't take much browsing around Hodinkee to find examples. Like the stretched SAT DEC on this Patek Philippe: https://hodinkee.imgix.net/uploads/images/cf044e7b-7239-44a7... Or this 'Word Art meets Mickey Mouse' Omega: https://hodinkee.imgix.net/shop/images/bf1f83ff-b964-4a98-a9... (edit:) Here's another…

> 'Word Art meets Mickey Mouse'

Whilst that made me chuckle, there's a lot of history behind this (very intentional) typographic style. They're called "Breguet numerals", and are much sought-after by watch collectors. I think they look gorgeous on some of these examples — https://www.italianwatchspotter.com/breguet-numerals/ — although the Omega example you gave is a slightly more contemporary interpretation of them.

Re: The Case For Better Watch Typography

#29
post #25

If you want it readable, why analog in the first place?

> If you want it readable, why analog in the first place? Granting that not everyone learns to "tell time" these days, for those who did, the watch hands instantly convey the (12-hour) time by their positions. That is, as long as one of the hands is sufficiently longer than the other. Years ago I woke up, looked at my analog watch, saw it was 6:55 a.m., got up, and started shaving, thinking I'd overslept. A few minut…

Granting that not everyone learns to "tell time" these days

The kids across the street, now 13 and 9, have no idea or have to translate when they ask the time and I tell them it's "ten 'til eleven" or summat. I'm not 100% sure they can read an analog dial without giving it some thought. Smart kids, too, I just don't think there are a lot of analog clocks in their life. The only analog clock in my life is the watch face on my Apple Watch, and I often debate going digital full-time on that one.

In a similar vein, I'm approaching retirement and I can't fully write cursive anymore, and what little is left is sloooow.

Re: The Case For Better Watch Typography

#30

The Junghans Max Bill is the most legible analog watch I’ve ever seen. https://www.ablogtowatch.com/wp-content/uploads/2017/05/Jung... You go from inside out “10... 08”. No counting, no distributions. Edit: Come to think of it you still need to count the offset from the nearest minute hand.

The site blocks hotlinking. Mirror:

https://web.archive.org/web/20181008041959im_/http://www.abl...

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