Earlier quoted context omitted.
> Once you have the users ... then you should start to think about something more secure. Until then, do all you can, within reason, to get users. Worked well for Sony! Seriously, that is an egregious abuse of both ethics and morality, the latter because you are implicitly abusing your users' trust (unless your welcome screen says "NOT YET SECURE" in huge font). If implementing reasonable security before you enter be…
I think you're overblowing his point a little, and attacking a straw man. I don't think he's talking about not-using-refrigerators/storing-passwords-in-plain-text type of insecurity, just worrying less about loopholes that are non-critical and unlikely to be exploited anyway until you have lots of users. He did say "within reason".
1.) Implement bulky external security measures -- like client-side certs or VPNs -- and replace them with more scaleable solutions as the user count grows.
2.) Inform your users that they are interacting with an unsecured fledging service, such that they do not have an expectation of privacy. At the very least, warn them not to use this service on an unsecured coffee-shop WAN.