I don't really have much of an opinion on how twitter should approach world leaders. I'm more interested in the approach of world leaders to twitter. As far as I'm concerned, people receiving salaries from the taxpayer shouldn't be spending their time writing free copy for twitter. They should be communicating with the public via government operated websites, or press conferences covered by multiple media organizatio…
1. Doing the job
2. Maintaining power
The problem is, again, two-fold:
1. The things you need to do to serve the first goal are often different from the things you need to do to serve the second, and
2. You must achieve the second goal in order to even attempt to achieve the first.
That's the fundamental problem. It has nothing to do with Twitter per se. It's an inherent feature of all large-scale societal interactions.