Insightful article, but notice that the business model being criticized is in many ways well known (and successful): namely, that of book publishers. When an author deals with a book publisher, he/she gives up some of their future revenues in exchange for cash in advance and publicity. Likewise, when a local business deals with Groupon, they are giving up part of their revenue in exchange for upfront cash and publici…
It's entirely different, actually. The risk to publishers is much lower because the book publisher, not the author, control the means of printing the books. In Groupon's case, Groupon would be like a publisher paying in advance to a printing company. There's nothing wrong with such an arrangement, but those that invest in the publisher should acknowledge the risk that the printer will go out of business before delivering. It's doubly risky if the payment terms ensure that the printer will lose money on each book printed.