Earlier quoted context omitted.
How is that greenwashing? Those are private individuals, not corporations.
One could interpret it as greenwashing for sure. Like who dares to act like a reddit community of people helping cute gorillas? IMO that's exactly the kind of tension that they want to create. Transforming it in a meme, would be the superhero sweating, having to decide between button A (Save Wallstreet) or button B (Save the cute Gorillas)
Who's the "they" referring to in this sentence? We're talking about an online forum where people don't know eachother's names for the most part. It's a community known for reckless spending in the pursuit of humor. I see no reason to believe this is anything other than an action that a particular user took in an effort to be funny catching on and becoming a meme. There's no PR firm planning their actions in a centralized way.