So I wanted to try put this into perspective since "a penny per stream" is intentionally meant to sound insignificant. This seems like it would roughly double Spotify's costs: https://www.republicworld.com/technology-news/apps/how-much-... And Spotify is already paying out 75% of it's revenue to royalty holders: https://www.rollingstone.com/music/music-features/spotify-pr... So unless you believe that Spotify is bad…
According to one source [1], Spotify users stream on average 25 hours a month. Assuming an average song is 3 minutes [2], that's 500 streams per month. Going with the $9.99 per month rate, users pay about $0.02 per stream. Currently, the artists see only $0.0038 per stream, or less than 1/5th of what Spotify makes. I think that with a 50% profit margin, Spotify should be very happy. Of course, it's not that easy / st…
Let's say that Spotify says No. Spotify's argument is, in effect, all artists are sharing a piece of the same pie; if they give Taylor Swift a higher than average rate, it lowers the average payout for every other artist. By saying No, in this hypothetical universe, Spotify is standing up for indie artists.
Taylor (more accurately, her rights holders) does not put her music on Spotify. Customers who come to Spotify for Taylor Swift's music no longer feel that their subscription is worthwhile; they stop paying.
Now, the pie is smaller. Indie artists receive a bigger chunk of a smaller pie. Customers are left without the music they want. Spotify's revenue is lower. Everyone loses.
Its easy to place the blame at Spotify, and I'm sure they deserve some, but we've known for about half a century that the record industry is a hive of shit, and this is just another symptom of this. The disparity in income between the popular artists and average artists is huge, and its mostly because of gatekeeping that the popular artists actively engage in to protect their nine-figure fortunes. Spotify could have stood up for smaller artists, but I'm not convinced they'd even exist today if they had; it was really their willingness to work with the record industry that turned them into the force they are.
I do have some hope that Square's purchase of Tidal could be a catalyst for change in the industry. In other words, if they maintain Tidal's high(est) revenue share with artists, improve the user experience (a lot), leverage their existing industry relationships to keep enough popular artists on the platform, and work with indie artists... it could be very good. I'm optimistic. I think Tidal's core investors being artists themselves and a traditionally low-margin payment processor is actually very healthy, versus Spotify who effectively is just a middle-man that needs to extract enough to survive.