Tower Bridge bot killed by Twitter, replaced with marketing

I commented on the post but will post it here as well;

I had a similar thing with @apress a few years ago, I set up an automated twitter feed to post the daily book deal to a twitter account, a couple of months afterwards I checked and realized @apress was just given to Apress without any email or notice (everything I posted too was lost)

Fair play to apress I contacted them and they got back to me within half an hour, they had no idea twitter hadn’t contacted me they were just given the account and they apologised to me..

I very much doubt its the TB more likely to be the TB search, marketing or social media agency who want to control the brand rather than embrace and engage (ironic eh) infact I’d doubt that TB is fully aware of what has happened (until they get into the office on monday morning and see the hundreds of @ replies they've had)

Just as an addition to this, a friend just pointed out this tweet

https://twitter.com/#!/brandcarrie/status/20333195936

About to set up a Tower Bridge Twitter with the IT boys... Any advice?

So much wrong with this (feel free to add more numbered points):

1. The account was already popular (i.e., it served a purpose): 4000+ followers.

2. The account was already active with plenty of tweets.

3. No warning. No notice.

4. No back-up of the tweets.

5. The new account is clearly some useless social media expert bullshit.

6. In their defence, the new user claims not to have been informed of how this was going to be handled.

I perfectly understand the general concept of fighting user name squatters, but this just makes no sense to me from any point of view.

Is there any nasty legislation that can penalize Twitter for having accounts misrepresenting the official namesake?

Given how often this happens with Twitter, Facebook and ever other Corp-owned namespace the more I appreciate the clear ownership status afforded by DNS, despite it's many flaws.

It's also why I put my domain on my business card but not my Twitter, all it'd take is an account hack and some spam or a backhander from some firm and it would't be mind anymore with no recourse whatsoever.