Earlier quoted context omitted.
Because the <1% of the population that would realize it's not valid science is entirely outside of their target demographic. The point of the ad is to make people think "maybe I've been wrong in believing the bad stuff I read about Vista" and this will accomplish that with almost all of the people who see it.
I just think word of mouth is usually stronger than any marketing campaign, so if people are telling their friends that they hate something, trying to convince them otherwise throught advertising looks to me like a waste of money and time. Anyway, most people who buy a computer and don´t buy a mac can´t escape from vista, linux is not mom ready yet, so why waste time convincing people to choose vista rather than tell…
Re: Vista Blind Taste Test
#21Because people have a choice between Windows and a Mac. MS, for the first time in as long as anyone my age can remember, has a viable competitor.