Design isn't just about aesthetics, its about balancing aesthetics AND functionality. Apple's designers certainly knows this. This was a poor design choice on their part, not just the design department taking precedent over engineering and customer service. The designers are personally responsible, not just the structure
There is no reason they couldn't take a flimsy piece of a plastic tube and cover the ugly-but-functional rings on the old style adapters. That way the rings retain functionality, and they are covered, everyone is happy. When the tube breaks, it just exposes the "ugly" rings, but the cable won't actually break. Why they couldn't do this - I don't know. But there must be a good technical reason for it - if I -a softwar…
And I'm sure they did think of it and given the product they shipped, the idea was obviously rejected or delayed beyond the shipping of the current generation.
I'm not a huge Apple fanboy, (I'm in the minority at my organization using PC notebooks) but given how much Apple puts into designing the precise way in which users will experience and interact with their products, I can't imagine that they didn't evaluate many designs for this component.