Netflix to start testing warnings for people borrowing login info

Post by tw04 » Thu, Mar 11, 2021, 2:58 PM UTC

Mindwipe wrote: post #9

tw04 wrote: post #4

I think this is going to have the exact opposite effect of what they're going for. I know plenty of people who split the cost of an account because they can't justify the full price. The continual price hikes, and now this? I'm sure the bean counters have done the math and they'll come out ahead, but losing content + raising prices and now killing off people sharing accounts is just a bad look. This is yet another ca…

> This is yet another category of business where I think they'd be far better off being private, so in theory there isn't constant pressure to continue increasing revenue. Netflix has borrowed billions (and billions) of dollars to get where they are. As a private entity they've gone bust seven or eight years ago. Netflix priced themselves artificially low to grow, based on debt. That set unrealistic consumer expectat…

Post by Mindwipe » Thu, Mar 11, 2021, 3:00 PM UTC

seneca wrote: post #11

I struggle to see Netflix existing in its current form in 5 years. Their content is just awful, and the continuous price hikes just aren't justified. If they also start cracking down on shared accounts, I can only see it hastening their demise.

Post by pridkett » Thu, Mar 11, 2021, 3:01 PM UTC

sitkack wrote: post #12

sharkweek wrote: post #6

Earlier quoted context omitted.

According to the article you can just verify through a code that any devices are yours. My hunch is this is only going to cull the second layer and beyond of password sharing (people you wouldn’t feel comfortable texting and asking for the verification code).

Interesting. Why the warning tho and not just a "please relogin" screen?

Post by paxys » Thu, Mar 11, 2021, 3:02 PM UTC

Nextgrid wrote: post #3

This just gives piracy yet another advantage. The article clearly mentions that credentials sharing is currently used as a mitigation to the balkanization of streaming services, allowing the cost of all major subscriptions to be spread across several people, essentially bringing down the per-person cost to a reasonable, single subscription's cost. Cracking down on this doesn't mean people will start paying, they will…

Post by Mindwipe » Thu, Mar 11, 2021, 3:02 PM UTC

kmeisthax wrote: post #22

Mindwipe wrote: post #9

Earlier quoted context omitted.

> This is yet another category of business where I think they'd be far better off being private, so in theory there isn't constant pressure to continue increasing revenue. Netflix has borrowed billions (and billions) of dollars to get where they are. As a private entity they've gone bust seven or eight years ago. Netflix priced themselves artificially low to grow, based on debt. That set unrealistic consumer expectat…

Right, but at the same time, Netflix also prices their product tiers around being able to pay for more simultaneous streams on the same account. Account sharing is literally a selling point for them.