Earlier quoted context omitted.
Then I guess EU should do the same. Americans on YouTube should pay taxes in EU on EU ad views or YouTube should leave EU. But I think in practice EU is thinking more in direction of simply taxing global profits of tech giants.
Tax global income of a company not based in EU for doing business in the EU? Is that what you mean?
> The new rules will also change how profits are allocated to Member States in a way which better reflects how companies can create value online: for example, depending on where the user is based at the time of consumption.
Seems like currently EU is in the process of public consultations on a new digital taxation [1].
I'm not sure how the details changed since the proposal, or where they will go. But EU is certainly moving on it.
[0] https://ec.europa.eu/taxation_customs/business/company-tax/f...
[1] https://ec.europa.eu/info/law/better-regulation/have-your-sa...