11–20 of 176 posts
Seems like this just is echoing Gruber from earlier this week: "But Google’s vision is about software you run in a web browser. Apple’s is about native apps you run on devices. Apple is as committed to native apps — on the desktop, tablet, and handheld — as it has ever been." http://daringfireball.net/2011/06/demoted
Microsoft has a marketing problem, they have a lot of cloud services like Skydrive, Live Mesh etc. but are not able to grab the attention of consumers or media like Jobs is able to, on stage. However, Windows 8 seems to be coming with a ton of integrated cloud features so I don't know about the humiliation part.I just don't see that their marketshare is affected more than 1% specifically due to the cloud services in…
How do you market MS-only products when all the early adopters are using Macbooks?
Yet, can you imagine how many sales Apple will be able to take from Microsoft just by saying, "all your files are backed up and synced automatically between your iPhone, iPad, iPod Touch and Mac devices." No more worrying about backups, losing your photos, or losing your music.
Up until now GeekSquad and other computer repair businesses made a killing just on moving files between machines when you replace them or recovering lost files.
Apple is getting this right because it helps them sell more devices. Microsoft is getting it wrong because it would cost them a lot and wouldn't sell more copies of Windows or Office.
I don't know that anything Apple is doing is that revolutionary, the difference is that Apple and Jobs are phenomenal at presenting the idea so that people actually get it. I'm sure there are a lot of Microsoft execs right now that are saying "we already do that with product X" and pretty pissed off that they were never able to sell product X over 5 years the way Apple did in an hour. The bottom line is that Apple kn…
Microsoft's cloud strategy is very good for their business. They will run many enterprise products in the cloud successfully (Exchange, SQL Server, etc.) that generate revenue. You just won't read about them in sfgate.
I don't know that anything Apple is doing is that revolutionary, the difference is that Apple and Jobs are phenomenal at presenting the idea so that people actually get it. I'm sure there are a lot of Microsoft execs right now that are saying "we already do that with product X" and pretty pissed off that they were never able to sell product X over 5 years the way Apple did in an hour. The bottom line is that Apple kn…
Past success doesn't even imply future success, and past failure is even worse.
I don't know that anything Apple is doing is that revolutionary, the difference is that Apple and Jobs are phenomenal at presenting the idea so that people actually get it. I'm sure there are a lot of Microsoft execs right now that are saying "we already do that with product X" and pretty pissed off that they were never able to sell product X over 5 years the way Apple did in an hour. The bottom line is that Apple kn…
No desktop app that I'm aware of from Microsoft does that today out of the box, as the default action. Sure you can easily sync stuff with Dropbox or whatever Microsoft's product is, or you can do word processing in your browser with Google Docs - but it sounds like with iCloud that Apple will be the first to offer this type of syncing as the default, no-extra-steps-or-thinking option.
I don't know that anything Apple is doing is that revolutionary, the difference is that Apple and Jobs are phenomenal at presenting the idea so that people actually get it. I'm sure there are a lot of Microsoft execs right now that are saying "we already do that with product X" and pretty pissed off that they were never able to sell product X over 5 years the way Apple did in an hour. The bottom line is that Apple kn…
The difference is more nuanced than sales. At Apple designers rule, and because Steve understands design, they higher excellent designers. At Microsoft program manager's rule, and a PM is neither a technologist nor a designer. They represent "the user". As a result Microsoft is great at feature-rich products that solve many problems. At Apple, they focus on the human side of technology. They try to make things easier…
I don't know that anything Apple is doing is that revolutionary, the difference is that Apple and Jobs are phenomenal at presenting the idea so that people actually get it. I'm sure there are a lot of Microsoft execs right now that are saying "we already do that with product X" and pretty pissed off that they were never able to sell product X over 5 years the way Apple did in an hour. The bottom line is that Apple kn…
Actually, Chrome and Nexus-branded Android phones are the only Google products that I've seen advertised, ever. Of their hundreds of products, those 2 are the only ones that they're trying to "sell". In fact, Wave was pretty much their only product that comes to mind that didn't address a need (or at least that was the public perception), hence its inevitable demise. The rest (Search, Gmail, Docs, Android, Chrome, etc) were all direct responses to problems that people had.
I don't know that anything Apple is doing is that revolutionary, the difference is that Apple and Jobs are phenomenal at presenting the idea so that people actually get it. I'm sure there are a lot of Microsoft execs right now that are saying "we already do that with product X" and pretty pissed off that they were never able to sell product X over 5 years the way Apple did in an hour. The bottom line is that Apple kn…
Apple is indeed good at marketing, but how do we know they going to succeed at marketing iCloud? We haven't even really seen any marketing about iCloud beyond the keynote, which is them preaching to the choir and frankly anyone watching already "got it". After all, Apple pretty much never pitches software, and the idea of an iPhone/iPad/Mac commercial saying we keep everything in sync is fairly weak (most consumers a…
I don't know that anything Apple is doing is that revolutionary, the difference is that Apple and Jobs are phenomenal at presenting the idea so that people actually get it. I'm sure there are a lot of Microsoft execs right now that are saying "we already do that with product X" and pretty pissed off that they were never able to sell product X over 5 years the way Apple did in an hour. The bottom line is that Apple kn…
http://www.quora.com/Dropbox/Why-is-Dropbox-more-popular-tha...
People want their stuff to just be there. People actually don't care about the cloud or whatever, they just want their documents and their presentations and their calendar and their music to just be there for them on every device they use.
So Apple built that. I don't think this is about presenting the idea differently, I think it's about actually doing the idea differently.
I go back to Joel Spolsky: When talking about Architects, he said: Your typical architecture astronaut will take a fact like "Napster is a peer-to-peer service for downloading music" and ignore everything but the architecture, thinking it's interesting because it's peer to peer, completely missing the point that it's interesting because you can type the name of a song and listen to it right away.
http://www.joelonsoftware.com/articles/fog0000000018.html
Remember that? Apple does, because with the iTunes Music Store, people could type the name of a song and listen to it right away, and Apple has made billions of dollars making that work simply and easily.
I agree that Microsoft execs probably think they already do product X or Y or Z that Apple is doing, but I don't think they do X or Y or Z the way Apple does them: I think Apple does them right much more often than Microsoft does.