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UK businesses caught buying five-star Google reviews

bbc.com

31–40 of 232 posts

Re: UK businesses caught buying five-star Google reviews

#31

I can't blame these companies, they are people, they have to make a living. It's not like they are actively harming anyone. So who should we blame? Google are also just trying to make money, they are also not hurting anyone over here.

> It's not like they are actively harming anyone. How am I not harmed if I buy a product that is no good?

I'm saying when they write the reviews, there's only some abstract harm to consider. I'm not justifying it, just putting it into perspective

Re: UK businesses caught buying five-star Google reviews

#32
An interesting thing about paid reviews - you can prove that the reviews are fake, but you usually can't prove that the business itself actually paid for those reviews. In a hypothetical world where companies with fake reviews are regularly discovered and lambasted in public, it's easy to imagine a sinister metagame where unscrupulous small businesses can buy bad good reviews (i.e. 5-star reviews that are obviously fake) for their competitors to make them seem sketchy. The folks selling the fake reviews certainly don't care who's paying. There's no obvious solution to me for that potential problem aside from stopping fake reviews before they're posted (which feels like the kind of thing that's much harder than it sounds); thankfully it doesn't appear to be a very common thing yet.

Re: UK businesses caught buying five-star Google reviews

#33
post #22

Earlier quoted context omitted.

> Google didn't build their rating system specifically to blackmail businesses into paying for tools that can get negative ratings removed Quite the opposite, Google is constantly being harassed by lawyers employed by businesses with bad ratings, using legal tricks to have legitimate reviews removed. Then what‘s left is a very distorted picture of the actual consumer ratings, so the system is quite skewed in business…

I'm not even sure what non-distorted ratings are supposed to be. What you mention obviously makes them more inaccurate, but they aren't accurate to begin with. Ratings are a messy human affair, I don't know why we bother quantifying it...

Yeah reviews are a shitshow almost no matter what.

It's human nature to be predisposed to leave reviews when you have a bad experience.

Then you have those f'ing weirdos who leave reviews like "Burger was really good and all but the food I had at the French Laundry was way better! 2/5 stars!" at a local pub or something.

And then if the owner gets caught up in some shit that hits the news the reviews get brigaded by trolls who don't even live in a 500 mile radius or have any intention of ever going.

Re: UK businesses caught buying five-star Google reviews

#34
post #22

Earlier quoted context omitted.

> Google didn't build their rating system specifically to blackmail businesses into paying for tools that can get negative ratings removed Quite the opposite, Google is constantly being harassed by lawyers employed by businesses with bad ratings, using legal tricks to have legitimate reviews removed. Then what‘s left is a very distorted picture of the actual consumer ratings, so the system is quite skewed in business…

I'm not even sure what non-distorted ratings are supposed to be. What you mention obviously makes them more inaccurate, but they aren't accurate to begin with. Ratings are a messy human affair, I don't know why we bother quantifying it...

Yeah reviews are a shitshow almost no matter what.

It's human nature to be predisposed to leave reviews when you have a bad experience.

Then you have those f'ing weirdos who leave reviews like "Burger was really good and all but the food I had at the French Laundry was way better! 2/5 stars!" at a local pub or something.

And then if the owner gets caught up in some shit that hits the news the reviews get brigaded by trolls who don't even live in a 500 mile radius or have any intention of ever going.

If you're truly interested in finding a good place to eat or get your oil changed or whatever there are far better methods than Yelp or google reviews.

Re: UK businesses caught buying five-star Google reviews

#35

I've been offered so many goodies for good reviews on everything from Amazon to restaurants that want good reviews on Yelp. Sometimes they will even offer you a coupon for a 5* review on a receipt. That aside, why is it that people get to commit fraud and Google gets the blame?

Because Google, Yelp, Trustpilot, Amazon, etc. actually run the services, and they have the technology to validate it, but simply can't be bothered to get it right. So, they sell you allegedly good information, but deliver fraud.

From the examples in the article where the reviewers covered multiple businesses hundreds of miles apart like they were next to home, Google certainly has the location data to see if they were ever there, or for local businesses, knows who lives in range to be customers. Amazon and others have massive data on their users, and could apply a lot of AI tech to validate reviews for credibility, if they wanted to bother to do it right.

Re: UK businesses caught buying five-star Google reviews

#36
post #27

I've noticed a number of fake seeming reviews on local businesses here in Vancouver, BC. The accounts seem to be leaving fake reviews across Canada. It's particularly suspicious to me given the improper grammar and almost entire lack of reference to anything specific to the business. The accounts also seem to give 100% 5 star reviews. There's no option in Google Maps to report these users for being fraudulent. For ex…

I've seen this too - a fake business (one selling bait-and-switch low quality services through online storefronts) had many 5 star reviews, and if you clicked into their profiles you'd see a smattering of 5 stars reviews all across the country, sometimes in different countries. Some of them also gave a few 1 star reviews to a few places, probably the flip side of the same review selling business.

Re: UK businesses caught buying five-star Google reviews

#37
Trusted review website Which? Investigates review website and find they're not as good as Which?

I do actually think Which? is a fairly good company that does a good thorough job (and I've bought a subscription before), but this is hardly news. Online review companies have no incentive to make their reviews accurate and their customers (the people who they're actually reviewing) are highly incentivised to cheat.

Re: UK businesses caught buying five-star Google reviews

#39
If feels like this could be solved if Google/Yelp/Etc wanted to solve it, but it would cut into their profits.

Give the business an app to generate unique QR codes for each customer, and then have that customer use the code to make the review.

Now everyone knows that the review comes from a person who actually bought the product, the reviewer is more likely to be honest because their identity is known to the seller, and the business can even remediate the issue because they know which customer left the review.

To those saying anonymity equals honesty in the review, I really don't think that's the case, nor is it fair to the business. Much like our courts require an accuser to identify themselves to their attacker so their attacker can defend themselves, businesses should at least know who their accuser is, even if the rest of us don't.

Re: UK businesses caught buying five-star Google reviews

#40

I've been offered so many goodies for good reviews on everything from Amazon to restaurants that want good reviews on Yelp. Sometimes they will even offer you a coupon for a 5* review on a receipt. That aside, why is it that people get to commit fraud and Google gets the blame?

It's both. The individuals themselves are to blame for the fraudulent reviews, and Google and other services are to blame for fostering environments that allow fraudulent reviews to be so prevalent.
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