Popular YouTubers who are building their own sites
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Re: Popular YouTubers who are building their own sites
#2You should always try to have your personal website, as it's almost the only internet asset that you can actually own.
Re: Popular YouTubers who are building their own sites
#3Here I thought it was because of Squarespace...
Re: Popular YouTubers who are building their own sites
#4You should always try to have your personal website, as it's almost the only internet asset that you can actually own.
You don't own its domain, however. It can be revoked at any time.
Re: Popular YouTubers who are building their own sites
#5it wasn’t that long ago that it would be unusual for somebody to publish all of their videos on YouTube rather than their own site, And when he did it was to save money/performance, not for the network effects of the platform.
Re: Popular YouTubers who are building their own sites
#6You should always try to have your personal website, as it's almost the only internet asset that you can actually own.
You don't own its domain, however. It can be revoked at any time.
Yes. But if you consider it in terms of "potential to be messed with" - the surface area is much less.
Re: Popular YouTubers who are building their own sites
#7Re: Popular YouTubers who are building their own sites
#8Because they are finally learning that existing on someone else's platform sucks. Much better to get your own domain which is actually property registered to your name and can't be taken away from you because you offended some advertiser.
Re: Popular YouTubers who are building their own sites
#9You should always try to have your personal website, as it's almost the only internet asset that you can actually own.
Even then, you're at Google's mercy, since they control search traffic.
I run my own website, but 85% of my traffic comes from Google. It's pretty much like getting 85% of your income from a single client.
Re: Popular YouTubers who are building their own sites
#10You should always try to have your personal website, as it's almost the only internet asset that you can actually own.
This isn't just about a personal website though. This is Linus Tech Tips (with a staff of about 20 people) building his own platform for delivering content as the article points out.
That's a considerable development effort and probably out of reach for youtube creators who are large enough to make a living and depend on youtube, but not large enough to justify that kind of investment.