Earlier quoted context omitted.
What property of NFTs has suddenly made them make money where previously they weren't? Like how did adding NFTs to the mix suddenly make their art start selling?
This is exactly what I don't understand. If it's the same art, why does it matter if the art is in an NFT or in a physical representation? Like, why are people buying pieces of art using NFTs?
Or you don't create exclusivity and sell it cheaply, but while people do buy e.g. music that apparently doesn't work as well for other art forms (artists certainly have tried).
Limited/unique prints apparently do work (as in people are willing to spend money on those), but limits you to static 2D media.
In principle nothing stops you from selling digital art with licenses like we do sell software with licenses, but that hasn't caught on, for whatever reason. (I'm actually expecting that to be added to NFTs soon-ish)
Enough people do seem to be currently willing to accept the concept of an NFT representing ownership of a digital thing to put a price on it, and that price is noticeably higher than what they pay for non-exclusive digital art. For many artists, that's reason enough to use this new avenue to sell their art.