Mania for now but long term it will bring scarcity to the digital realm something that's important to fully develop the digital economy. Right now digital has been very profitable for a relatively few since it takes lots of money to develop a product but scarcity will let many more people make a living. A simple example are artists. Artists have been mostly locked out of making a good living with their digital works…
What? "NFTs will fix" the competiton and marketing? Sounds like snake oil.
Artists/authors have unpredecented ability to scale their art sale to entire World with simple means like own webpage PoS, right.
But surely that is not enough for one to live a decent life from art, because what is crucial is to reach the right audience and compete in a popularity contest. That is what intermediary services, like Spotify, Youtube, Deezer, iTunes, Gumroad, Amazon, Shutterstock etc, do with their hefty commissions.
How are NFTs going to bring customers with their money directly to the artists?