The competitive advantages of owning both the application and the data are so high that don't see widespread BYOC ever happening without government intervention. I'd like to see an enforced separation in law between commercial application providers and storage providers. So, if someone writes an app like Google Docs, they can't just store the data opaquely on their own cloud servers. They legally have to integrate wi…
Honestly this is wrong. Google drive has API for everything, Notion is working on an API, Confluence has API for everything, Trello ... Any serious text editor (and all the ones wrongly cited in the article) software has API for everything. Want to export your Confluence data to Notion ? you can. In the documentation tools space owning the data is not something looked for, because company pay for the service so the data belong to them
BYOC can exists today, the only reason it doesn't. Is that the documents format is super complex and require complex editors. But the format themselves are not secret, the application is (and not even always, for example the Confluence editor is open source).