The competitive advantages of owning both the application and the data are so high that don't see widespread BYOC ever happening without government intervention. I'd like to see an enforced separation in law between commercial application providers and storage providers. So, if someone writes an app like Google Docs, they can't just store the data opaquely on their own cloud servers. They legally have to integrate wi…
Well that's the real trick, isn't it?
Our government is "captured" by campaign financing. Now we have 2 problems: ineffective governmental oversight, AND Citizens United. We have to solve the latter before we can ever solve the former.