@Alenia, keep forging forward, know that opinions are subjective, and focus on helping the customer stay the course when the markets are down so they don't panic, and sell low and buy high. Objectively, this behavior is the biggest cost to investors. If you can help them through this, they will see fruit in time. The markets will go up and the markets will go down - it's the nature of the beast. Good luck to Alenia! Soon, the customer will tell you if you are or are not giving them what they need.
As to the market, at the end of the day no matter how much research and due diligence are applied, no matter how much you take EBITDA into account, it's still a roll of the dice. No one controls what fully moves the markets. Natural disasters, company fraud, deception, a CEO who has an affair, lack of company innovation, consumer fads, and shifts, etc. You can do all the research in the world and follow the best discipline but that's no guarantee. The markets have been programmed to swing when they shouldn't and not when they should. No different than when a company beats expectation but doesn't meet the "subjective" opinion of a few analysts and the stock tanks when in reality it should have risen, or at a minimum stayed flat. The entire financial world is subjective. If a company like Alenia can get investors to put money in the market in a moderate play, then over time that investor will or should in theory/historic make money. They may not have unrealistic returns like a few lottery winners out there do, but over time they will produce fruit. You can't play the same guitar with stocks and mutual funds - they have different strings.