Optimizely (YC W10) Increases Homepage Conversion Rate by 29%
blog.optimizely.com
Optimizely (YC W10) Increases Homepage Conversion Rate by 29%
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Re: Optimizely (YC W10) Increases Homepage Conversion Rate by 29%
#2Does anyone know of a central repository for all of these little landing page optimization tweaks? I know each site is different and just to test to know for certain but there should be some general decisions vetted that would make a good boilerplate.
Re: Optimizely (YC W10) Increases Homepage Conversion Rate by 29%
#3Does anyone know of a central repository for all of these little landing page optimization tweaks? I know each site is different and just to test to know for certain but there should be some general decisions vetted that would make a good boilerplate.
http://www.abtests.com/ is one
Re: Optimizely (YC W10) Increases Homepage Conversion Rate by 29%
#4I got a lifetime free Optimizely account as part of an AppSumo deal. I can successfully say it's one of the simplest yet most powerful and effective web products I've ever used.
The ease with which you can make changes is astonishing and there's no limits if you know a little jQuery.
Re: Optimizely (YC W10) Increases Homepage Conversion Rate by 29%
#5They increased the number of people submitting their URL, there is no telling if that actually resulted in higher leads for them.
What I have found is a simple landing page, that tells the user exactly what you are providing, and is free of any confusion, works the best over the long term.
I've run hundreds of thousands of website visitors through Google Website Optimizer in multi-variate tests and what I've found is that over time there is little to no difference in conversion rate for minor landing page changes. The biggest jumps come from eliminating content in the design and clarifying the message.
Looking at the small amount of users they sent to this landing page, I would call the results inconclusive. You can ramble off statistics to me all day long, but you can't change the fact that humans don't behave when the predictable that coin flips and physics do. (its really chilling when you see how many drugs the FDA has approved over tiny margins of change/success.)
Re: Optimizely (YC W10) Increases Homepage Conversion Rate by 29%
#6They increased the number of people submitting their URL, there is no telling if that actually resulted in higher leads for them. What I have found is a simple landing page, that tells the user exactly what you are providing, and is free of any confusion, works the best over the long term. I've run hundreds of thousands of website visitors through Google Website Optimizer in multi-variate tests and what I've found is…
> Looking at the small amount of users they sent to this landing page, I would call the results inconclusive
The statistic say otherwise. A 29% bump with a 1% margin of error is not inconclusive; it's virtually the very definition of a conclusive result.
> You can ramble off statistics to me all day long, but you can't change the fact that humans don't behave when the predictable that coin flips and physics do.
And you can rattle off personal anecdotes like this all day long, and the statistics are still more correct than you are and assert their margins of error and accuracy. The statistics are more correct than your intuition.
Re: Optimizely (YC W10) Increases Homepage Conversion Rate by 29%
#7They increased the number of people submitting their URL, there is no telling if that actually resulted in higher leads for them. What I have found is a simple landing page, that tells the user exactly what you are providing, and is free of any confusion, works the best over the long term. I've run hundreds of thousands of website visitors through Google Website Optimizer in multi-variate tests and what I've found is…
Great point, the goal we talk about in this blog post is the number of people who click that button.
One nice feature of Optimizely is that we can test as many goals as we like-- you can add goals even after the experiment has started running and we retroactively measure the conversion rate!
After I read your comment I went in and added a goal to see whether there was a change in the number of people who ended up starting a free trial later down in the funnel after seeing each of these variations. Turns out there was a +2.5% increase for the "Give it a try" variation. :)
Re: Optimizely (YC W10) Increases Homepage Conversion Rate by 29%
#8We've been using Optimizely more and more extensively (we have a slightly unusual use case for it), and it's been fantastic at successfully ratcheting up conversions. We use it in concert with mixpanel when we need to push people along a funnel.
The tool's insanely easy to implement, a joy to use, and I get to rely on them to tell me when something is statistically meaningful.
Re: Optimizely (YC W10) Increases Homepage Conversion Rate by 29%
#9How does Optimizely compare with Visual Website Optimizer?
Re: Optimizely (YC W10) Increases Homepage Conversion Rate by 29%
#10They increased the number of people submitting their URL, there is no telling if that actually resulted in higher leads for them. What I have found is a simple landing page, that tells the user exactly what you are providing, and is free of any confusion, works the best over the long term. I've run hundreds of thousands of website visitors through Google Website Optimizer in multi-variate tests and what I've found is…
Great point, the goal we talk about in this blog post is the number of people who click that button. One nice feature of Optimizely is that we can test as many goals as we like-- you can add goals even after the experiment has started running and we retroactively measure the conversion rate! After I read your comment I went in and added a goal to see whether there was a change in the number of people who ended up sta…
I'm curious how far you're able to follow them down the funnel (e.g. conversions from that free trial to paying member? or effect on the cancel rate of those members?). I ask because I've been looking at Hubspot, and find their ability to connect the lead gen into the CRM a big selling point (I guess they call this "lead nurturing"). Are you focusing narrowly on the lead gen half of it?