Amazon changes app logo that 'resembles Adolf Hitler'

I struggle to imagine this royal of an unforced error happening under Bezos. "Poor" Andy Jassy will certainly have his hands full, I reckon. Not that anyone doubts his prowess (he's historically known to be a very effective win at all costs businessman) but dare I say that he maybe will lack some of the foresight, acumen, and product instincts of Bezos?

I am reminded of Gates/Ballmer. But maybe I am overfitting here.

Re: Amazon changes app logo that 'resembles Adolf Hitler'

#5

Post by mikece » Wed, Mar 03, 2021, 11:28 PM UTC

Another great example of why it's so hard to see the obvious flaws in something when you are too close to the product!

Re: Amazon changes app logo that 'resembles Adolf Hitler'

#6

Post by allsystemsgo » Wed, Mar 03, 2021, 11:33 PM UTC

mikece wrote: post #5

Another great example of why it's so hard to see the obvious flaws in something when you are too close to the product!

You think the Hitler imagery is obvious? I would have never seen it.

Re: Amazon changes app logo that 'resembles Adolf Hitler'

#7

Post by ijidak » Wed, Mar 03, 2021, 11:33 PM UTC

From a business perspective, this highlights the relative unimportance of logos.

Startup founders often obsess over things like logos.

A logo should not be offensive (which this logo apparently was to some).

Otherwise, no sane customer will choose or abandon your company because of its logo.

I didn't even know this specific Amazon logo existed until this kerfuffle happened. And I'm sure I'm far from the only one of their millions of customers who didn't even know this logo.

Re: Amazon changes app logo that 'resembles Adolf Hitler'

#8

Post by airhead969 » Wed, Mar 03, 2021, 11:36 PM UTC

Lolwut? Both look like tape, one cut from a dispenser and the other like a Post-It. You have to squint really hard at it and be looking for Godwin's law things to come to that conclusion.

Re: Amazon changes app logo that 'resembles Adolf Hitler'

#9

Post by shankr » Wed, Mar 03, 2021, 11:37 PM UTC

allsystemsgo wrote: post #6

mikece wrote: post #5

Another great example of why it's so hard to see the obvious flaws in something when you are too close to the product!

You think the Hitler imagery is obvious? I would have never seen it.

yeah I am still trying to find Hitler in that logo.

Re: Amazon changes app logo that 'resembles Adolf Hitler'

#10

Post by airhead969 » Wed, Mar 03, 2021, 11:40 PM UTC

Causality1 wrote: post #3

One is reminded of the JC Penney teapot that looked like Hitler.

The semi irony is there is an art genre of objects called Confrontational Ceramics that intentionally seeks to offend. There is an actual Hitler teapot by Charles Krafft: http://www.charleskrafft.com/pitchfork-pals/charles_edits_we...