Almost all studies of this kind are extremely confounded because food survey data is close to universally bad. It is especially bad on this topic in the US and UK, because many people's idea of a serving of meat is actually closer to fried breaded bread, with condiment levels of meat on top. It would be crazy to lump those people in with the "steak and eggs for dinner 3 times a week" crowd, but they always are. Resul…
To be honest, the abstract says: > and most of the positive associations observed for meat consumption and health risks were substantially attenuated after adjustment for body mass index (BMI) > higher BMI accounted for a substantial proportion of these increased risks suggesting that residual confounding or mediation by adiposity might account for some of these remaining associations The numbers in the abstract shou…
In this case in particular they control for BMI. If eating less meat is helpful in lowering BMI, this effect isn't captured by this result. So you have to watch out for this when taking conclusions from a study or making decisions (if you already have a low BMI then you can trust the conclusions better).