Programming isn't about writing. It's about logic. It's a series of instructions for a computer to follow. The old 'write down how to tie shoes' or 'write down how to make a peanut butter and jelly sandwich' projects show just how hard it can be to pin down exactly what needs to be done to do seemingly simple tasks. The writing is merely how to you transmit the logic.
The writing is merely how to you transmit the logic.
The author of the post seems to me to be saying that, given that logic of a great number of programs can be pretty simple, the way you express the logic becomes more of a concern.Take the following:
@post.comments
Compare it to: $this->post->findDependentRowset('Comment');
Both mean the same thing, but the latter seems like the programming equivalent of purple prose by comparison.