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I agree, Beyond overdoes the fake smoke flavor. But they seem to be better equipped to scale up than Impossible, they've beaten them to mass market in almost every location I've seen.
I bought a package of Beyond Meat. It was right next to the ground beef, and looked like ground beef. I assumed I could substitute it for ground beef in my spaghetti. Big fat nope! I opened the package, and it smelled exactly like dog food. The smell when cooking it was horrible. It completely ruined my batch of spaghetti. I don't know how people are cooking this stuff and enjoying it. Maybe there's some other way to…
After browning, that’s replaced with a nice nutty cashew flavor. This is especially true of the patties.