Earlier quoted context omitted.
Few San Francisco new constructions have pools, and I don’t see how putting some exercise equipment in what would otherwise be a storage closet makes a building luxury. That can’t be more than a few basis points of total project cost.
Pools are a bad example for SF, but here is an example of a luxury condo built in the last few years. I don't disagree that they don't add much to the cost, but they are high-margin offerings - people pay more rent for places that offer these. http://38doloressf.com/amenities/ Amenities: LEED Gold certified, butterfly garden, outdoor living room with fire pit
Compare that building with the 181 Fremont[2] in SOMA which has a several private lounges, a doorman, a building concierge, and valet parking. Several other building in that area, such as the Avery[3] do have pools. I'd consider that 181 Fremont would still be a luxury offering in a city like Chicago where the housing market isn't insane.
However, despite the range the building offerings, most units still rent out for $55-75/sqft.
[1] https://www.avaloncommunities.com/california/san-francisco-a... [2] https://181fremont.com/amenities/ [3] https://www.theaverysf.com/lifestyle