and yet their stock price is down..... this market is hard to read!
I would think this was less correlated as it’s only a contract for supply. In any case McDonalds isn’t selling a co-branded Beyond Meat product, they’re selling the McPlant. Beyond Meat’s moat looks very shaky here. It seems likely that Beyond Meat is only getting these contracts as it’s a relatively cheap way for McDonalds to test the substitute market before producing their own alternatives. It makes no business se…
and so does KFC? https://global.kfc.com/press-releases/kfc-beyond-fried-chick...
so I think this doesn't fully explain it?