Yeah the whole system is gamed. This is my process:
- check out the reviews that actually post pictures
- read the 1-stars to see what happened.
- Do a google search for "best X product" to see if product shows up there. Sift through the many many bullshit sites set up to make money from Amazon affiliate links. Sometimes a result sticks out that I feel like I can easily trust, like if I'm looking for hiking equipment and an REI links shows up. Even the NY Times has a whole product review section and has amazon affiliate links: https://www.nytimes.com/wirecutter/
- Look for YouTube video reviews. I know a lot of those are free products provided to YouTubers so I take any positive reviews by them with a grain of salt. I just want to see the product in use.
- Check out Reddit. Also take these with some scrutiny because Reddit has already been infiltrated by marketing companies willing to pay for fake reviews & upvotes
- Check FakeSpot and ReviewMeta to see what they say
- Analysis paralysis sets in. Are the good reviews fake? Are the bad reviews from competitors? Did the websites reviewing the products actually review it or just searched the top 10?
- Walk away for a day or 2
- Go back to the product, and decide to gamble and buy one of the top results in Amazon.
It's so annoying