People complain about data harvesting (and I don't want mine harvested either) but would would also balk at paying the "true" cost of some things if the data being sold subsidy was removed. Shorter: You get what you pay for.
Longer: People love to stand up this false dichotomy between accepting massive individual data collection or not having advertising at all. When, in fact, advertising existed for thousands of years without it and was already a huge lucrative industry.