For interest, there's a very common negative expected value bet that almost everyone is required to make: insurance.
We don't consider that gambling, in fact we often tell our parents to buy some when they fly on holiday.
Why? The answer touches on the lottery.
We care about not just the average case, we care about what might happen.
Regarding Kelly criterion, there's a good reason why people don't used exactly the amount it says. If you look at the risk, ie the chance your probability is wrong, there's a chance you are overbetting.