621–630 of 734 posts
I don't understand why iOS Location perms wouldn't be better for targeting ads than full-tracking across apps and sites?
Don't get me wrong. The Apple Tax has potential to get out of control. But FB needs to present better arguments than SMBs who can already geo target ads using basic tools.
I don't have Facebook and I'm generally skeptical of Apple's pro-privacy messaging. However, seeing this response from Facebook has gotten me very excited for this update. There must be more to it then Apple's generic 'Most Advanced Update Ever' marketing. I'm still skeptical of Apple's commitment to privacy, but I'm certainly happy to get this update. Apple should thank Facebook for the free marketing.
> I'm generally skeptical of Apple's pro-privacy messaging That's a very healthy attitude towards Apple's claims. They developed all these APIs that allow app makers to spy on their users, and then blame the app makers for spying. For example, why does any app need to know which other apps I have installed, and how long I use them? This permission should very sparingly pass the review process, and only for apps in sp…
It helps collect data that can be used to help detect malicious users of services.
Earlier quoted context omitted.
Targeted ads don’t work any better then static ads. This is new for me. Actually now that I think about it, all evidence I remember at the moment is anecdotal. So perhaps you are right. Regardless of its efficacy, the legality should be out of the question.
Yes they do. It really bugs me all these HN threads state this and rely on their own personal experience not as an ad buyer but as a consumer. It's not true. One can directly measure ROI and prove the value of this advertising. Especially FB provides for my business (political marketing) at least 10X better direct response value and that is mostly using 1:1 targeting and lookalike modeling.
There is also an academic researcher who regularly publishes as well.
https://pubsonline.informs.org/doi/abs/10.1287/mksc.2019.118...
and of course there's Tim Hwang.
https://www.fsgoriginals.com/books/subprime-attention-crisis
Internet ads do not work past simple location based targeting.
How can an app track activities in other apps? Is it only possible if those other apps use the same tracking networks, or can the app track activities in _any_ other app? How does this work? What can facebook extract today? (I'm surprised a bit, i thought phones offer app isolation). The only things that comes to mind is to correlate device ids from different apps if the apps use the same analytics/advertising networ…
I'd also like insight into this. Are apps still not isolated enough for this? Is this more due to FB dragnet network analytics that they can put enough data together that it doesn't matter if you isolate the app?
Earlier quoted context omitted.
> I'm generally skeptical of Apple's pro-privacy messaging That's a very healthy attitude towards Apple's claims. They developed all these APIs that allow app makers to spy on their users, and then blame the app makers for spying. For example, why does any app need to know which other apps I have installed, and how long I use them? This permission should very sparingly pass the review process, and only for apps in sp…
APIs are great.. i want an app to be able to list all the apps installed. I just don't want facebook app to do it, because it really doesn't need that data, and I don't want to give it to them. This should be done the same as with location and microphone access... ie. "ask the user". "Flashlight 2000 DX app wants to access list of apps installed - allow once, allow always, deny now, deny always". Facebook wants to tr…
Apple needs to force them to be up front from the very beginning that their stupid game or screensaver or else is also a tracking app. And boot any app that uses your phone to do anything beyond what they told you they would do in the app store description.
"Personalized Ads for Small Businesses" What a bunch of malarkey. I've worked in ad space and the actual ability for SB's to compete is laughable. Their budgets are so comparatively small that they simply don't get the assistance necessary. They're drinking through paper straws while the big dogs swim in lakes. SB's absolutely need a platform to compete, but I'm absolutely incredulous that FB is that platform, much l…
For a small business that’s been very successful through word-of-mouth and is now gearing up to begin marketing that includes online advertising: What tools or platforms for advertising are a better fit for small business in your mind?
Earlier quoted context omitted.
Between this privacy fight and the form factor of the iPhone Mini, there's a 90% chance my next phone will be an iPhone after more than a decade on Android. I'm done with this ad-sponsored trash ecosystem.
Not that I blame you if you want a premium experience out of the box, but I've gone to Graphene and am quite happy. https://grapheneos.org/faq Even my SSO works well enough. Some notifications rely on Google Play Services though, but I find I don't really miss those apps anyway.
Earlier quoted context omitted.
The problem is Apple relies on hardware sales. FB's entire business from the top down is ad money. And source for a billion dollar ad business? That sounds way higher than my initial impression. (And google paying to be the default SE is not advertising imo)
https://9to5mac.com/2019/11/15/apple-ad-revenue/
I don't have Facebook and I'm generally skeptical of Apple's pro-privacy messaging. However, seeing this response from Facebook has gotten me very excited for this update. There must be more to it then Apple's generic 'Most Advanced Update Ever' marketing. I'm still skeptical of Apple's commitment to privacy, but I'm certainly happy to get this update. Apple should thank Facebook for the free marketing.
It's one giant fighting another. Apple wants to destroy ad revenue and shift everyone to a paid App model because Apple can get its 30%. I bet you if Apple loses control of the AppStore for anti trust reasons, they would be all for ads.