Earlier quoted context omitted.
Apple would be a hero for threatening _its own_ significant revenue streams with a pro-privacy decision, not someone else's.
... what? A doctor giving someone a new lease on life with an arm transplant isn't a hero unless they're threatening _their own_ arm by volunteering it. - In what world do things work like that?
Please don't misread me though--I'm glad Apple is doing this, I just don't think they're heroes for it.