These problems with Twitter don't just "happen". Twitter, like other social media companies, have unparalleled access to some of the best talent out there. Then they target that talent at maximizing comically reductive metrics like "engagement" and call it a day. Twitter's design is extremely naive, that design leads to rampant toxicity and misinformation, and then they surprised_pikachu.jpg . For example: no matter…
But these features are also why it's so popular with celebrities, which is Twitter's unique selling point, so it's not like they can just change it up either.