191–200 of 401 posts
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Users hate being bothered and hate taking surveys. Qualitative research isn't scientific anyway.
Well this is just untrue in my experience. I run a SaaS business and my customers love it when you ask for their opinions and insight. Where are you getting your information from?
Related, survey respondents are known to be weird.
On-premise Matomo is free. https://matomo.org/matomo-on-premise/
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Users hate being bothered and hate taking surveys. Qualitative research isn't scientific anyway.
Well this is just untrue in my experience. I run a SaaS business and my customers love it when you ask for their opinions and insight. Where are you getting your information from?
Here's a crazy idea: Don't use analytics at all but focus on your product. If your success relies solely on "improving conversions" by tracking your users and then changing the position and color of your "Checkout" button then maybe try setting yourself apart such that customers want to buy your product even despite an obnoxious purchasing flow. Only then start optimizing it. More serious thoughts: Google Analytics i…
Here's a crazy idea: Don't use analytics at all but focus on your product. If your success relies solely on "improving conversions" by tracking your users and then changing the position and color of your "Checkout" button then maybe try setting yourself apart such that customers want to buy your product even despite an obnoxious purchasing flow. Only then start optimizing it. More serious thoughts: Google Analytics i…
> Don't use analytics at all but focus on your product. Huh? Analytics is how you focus on your product. By instrumenting your product with analytics, you can find out if customers are using your new useful feature or if they can't find it. If they're performing a task quickly because it's easy, or slowly because they're struggling with the UX. And you find out that customers on a certain mobile device are suffering…
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I think Facebook gets the blame because they are at the end of the chain. They don't sell your data but they do sell the access to your data (from themselves through the website or tracking and what they bought from said other companies). Being that major player in the service it makes sense that they get the heat, but at the same time most people are still tech illiterate. I mean look at how people think Amazon is o…
I have never been inside a newsroom, so I can't know for sure, but I suspect facebook also gets a fair amount of the blame from news media because of their fraught relationship as pseudo-competitors.
Very very very few journalists have time to grind axes for any reason. They're too busy feeding the beast.
Google analytics is great. It has its issues, but overall 1. They've built a working product that is easy to connect and use 2. It fits to a lot of use cases and barely has issues 3. Easy to start using, no engineering overhead 4. I don't understand what the author trying to say. Should google be a charity? Or should they stop making good product? Or does the author want to cover the cost of all the other product tha…
The problem is that indeed Google isn’t a charity and will not give away such a powerful tool for free without getting something in return.
That return is the privilege of stalking all your website’s visitors, which are often not aware of the tracking and have no say in the matter. Furthermore it would be against the GDPR if it was actually enforced properly.
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>serving relevant ads Relevant ads are the kind you get on DuckDuckGo: relevant to the content you're looking at. E.g. if you look at a site about origami, you get ads from arts&crafts supply stores. What you've probably meant are called predatory ads: they chase you around the Web wherever you go, like a predator chases its prey.
And continue chasing you around for months after you've made the actual purchase and are no longer interested in the product.
The alternatives suggested (Plausible, Fathom, etc.) are fine for hobby projects, blogs, etc. but they don't support any of the modern analytics required for commercial usage.
If you're running a business then you need an analytics solution that supports attribution modelling, cohorts, funnels, etc. and there's just no great competitors.
(I'd happily invest if someone's building one!)
Google analytics is great. It has its issues, but overall 1. They've built a working product that is easy to connect and use 2. It fits to a lot of use cases and barely has issues 3. Easy to start using, no engineering overhead 4. I don't understand what the author trying to say. Should google be a charity? Or should they stop making good product? Or does the author want to cover the cost of all the other product tha…
- Using GA means you're paying for your analytics with your users' privacy.
The product is 'good' iff (if and only if) you're willing to accept those economics and ethics. You want analytics; that suggests they has some value to you. You don't want to pay cash money for it. That's your choice.
But it's not free. Your users are paying for your analytics with their data.
GA is far from a charity. It's a key part of the surveillance machine at the front end of the advertising pipeline.
>They think of all the users, not just corporations.
Yes. They mine users to sell ads to corporations. If you use GA, you are deciding that you're willing to support that. Google gives you analytics, you give them your users' data. Simple as that.