We're doing a homepage redesign and part of that is exploring a new tagline. In a meeting, one of us randomly threw out that one of our value propositions is "no bullshit" when finding a credit card processor. Somehow it stuck, and we all like "no bullshit" in our tagline... but we're unsure how the market perceives this.
Do you guys know if this turns some people off? We are a B2B site - FeeFighters.com … many of our customers are online businesses, but we also have a number of small businesses - dentists, restaurants, etc. We're contemplating changing our tagline to "Compare credit card processors. They compete. You win. No bullshit." Is the general population offended by the word "bullshit" or has that gone by the wayside?
