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Google Analytics: Stop feeding the beast

casparwre.de

21–30 of 401 posts

Re: Google Analytics: Stop feeding the beast

#21
post #16

It's really tough to read this with any sense of sincerity when it uses Google fonts and "feeds the beast" that is Cloudflare.

Touche. You are absolutely right. I will remove these too, but haven't gotten round it to it yet.

In which case, I do agree with a lot of what you say. There are many alternatives to what Google offers for website builders nowadays. It's just most people aren't aware of them. Many guides will just say use Google fonts and use Google analytics.

Re: Google Analytics: Stop feeding the beast

#22
post #3

Here's a crazy idea: Don't use analytics at all but focus on your product. If your success relies solely on "improving conversions" by tracking your users and then changing the position and color of your "Checkout" button then maybe try setting yourself apart such that customers want to buy your product even despite an obnoxious purchasing flow. Only then start optimizing it. More serious thoughts: Google Analytics i…

Tracking is not just about improving conversions. It's primarily about understanding if your ads worked. It doesn't matter how good your product is if you can't tell anyone about it, and you can't spend a bunch of money telling people about it if you don't know which ad networks are giving you bang for your buck.

Re: Google Analytics: Stop feeding the beast

#24
I really didn't want to use Google Analytics for a personal site (details in bio), but because it's a non-monetised personal site I really didn't want to spend money to know how many visitors I had, but because I'm trying to learn about content I really did want to know how many visitors I had, because that's a good way of discovering what content resonates etc.

I tried PanelBear, but because I briefly hit the front page of HN I blew through their free tier in less than a day.

I wish there was something very basic that had a more generous free tier. At the moment my site literally apologises for using GA.

Re: Google Analytics: Stop feeding the beast

#25
post #3

Here's a crazy idea: Don't use analytics at all but focus on your product. If your success relies solely on "improving conversions" by tracking your users and then changing the position and color of your "Checkout" button then maybe try setting yourself apart such that customers want to buy your product even despite an obnoxious purchasing flow. Only then start optimizing it. More serious thoughts: Google Analytics i…

Also it makes you spend less time obsessing over the numbers when there are fewer numbers.

It's refreshing that the only analytics I get for my open source project is github traffic, not website traffic or download counts.

Re: Google Analytics: Stop feeding the beast

#26
post #6
post #3

Here's a crazy idea: Don't use analytics at all but focus on your product. If your success relies solely on "improving conversions" by tracking your users and then changing the position and color of your "Checkout" button then maybe try setting yourself apart such that customers want to buy your product even despite an obnoxious purchasing flow. Only then start optimizing it. More serious thoughts: Google Analytics i…

> Here's a crazy idea: Don't use analytics at all but focus on your product. If your success relies solely on "improving conversions" by tracking your users and then changing the position and color of your "Checkout" button then maybe try setting yourself apart I am very much onboard with this idea. The notion that it is a requirement that businesses track individual customers’ actions in order to succeed is pervasiv…

Disclaimer: I hate Google Analytics because I hate Google, I hate monopolies, and I hate excessive hoarding of user data. I think the necessary aspects of tracking can be maintained without having all the bad aspects, but we need to break up the ad companies first.

> without watching exactly how every customer looks at shelves

This is absolutely not true. Do you have experience with managing brick and mortar stores? Ever been to a grocery store with a "discount"/rewards program? That's their tracking of individual behavior.

They also use credit card data for the same purpose, although CC data is less reliable than rewards cards.

Coupons accomplish the same thing. You put out a specific coupon code for each newspaper/circular/TV ad, and then you see how they convert.

Things like Google Analytics are just the web version of things that have been done for almost 100 years.

Re: Google Analytics: Stop feeding the beast

#27
post #3

Here's a crazy idea: Don't use analytics at all but focus on your product. If your success relies solely on "improving conversions" by tracking your users and then changing the position and color of your "Checkout" button then maybe try setting yourself apart such that customers want to buy your product even despite an obnoxious purchasing flow. Only then start optimizing it. More serious thoughts: Google Analytics i…

I'm totally on board with not obsessing over user behavior or tweaking unrelated things in hopes of a revenue boost, but I prefer the scientific approach, which means I still want metrics. I'd like to know when I make a product change whether that improves the number of people who see my product and stick around versus seeing and leaving.

I don't have anything live that uses Google Analytics but I've used it once or twice in the past, and the primary thing they got right is that it's just so dang easy, and I'm almost guaranteed to have the data I want. I'd so much rather support an open source product that does the same, though.

Re: Google Analytics: Stop feeding the beast

#28
post #13

After a recent story on HN about all the horrible tracking Disqus started to do after being acquired by an ad-tech company, I ditched it and Google Analytics on my semi-dormant personal website. The process of fixing it got me interested in working on my site again and I ended up upstreaming the patches into the Hugo theme I use[1], so now everyone with that theme can benefit easily. I ended up using GoatCounter[2] a…

Congrats, now you give your visitor‘s data to goatcounter instead of Google. If that catches on we might see this article about them in the future.

Remove stats altogether, pay for your website stats, or roll your own. Just exchanging the free script isn‘t doing anything.

Re: Google Analytics: Stop feeding the beast

#29
post #11

I'd like to add https://pirsch.io/ as an alternative. The main differentiation from Plausible and Fathom is, that it can be used from your backend, so that adblockers can't block the script and you still get GDPR compliant statistics for your websites.

How is it GDPR compliant if you're sending the IP address of the visitor to that service? Not saying that it can't be used, and not saying that they would use / store the IP in a non-hashed way, but at the very least I will still have to disclose (and possibly opt-in approve) the use of that third-party service to my own users.

I think you agree with [1], which says the German data protection regulator doesn't think even "Cookieless pings" to an external service are allowed.

It could still be GDPR compliant if you ask permission, but that's clearly not the intention -- the Pirsch homepage says "no cookie banner".

[1] https://usercentrics.com/knowledge-hub/google-consent-mode/#... (See "Can I use...").

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