Local supermarket chains reign supreme here in Iowa. There is nary a Trader Joe's or Whole Foods to be found. The generic brands offered by our local stores usually offer a greater variety of fresher food at a lower price compared to name brands. I also tend to like our supermarkets' generic packaging better. They use quality, color packaging, but the designs are usually understated and no-nonsense. It's like they're…
I don’t know if I could live somewhere without a Trader Joe’s. Though, I only buy the pound plus chocolate bars and chocolate treats there.
When did generic grocery brands get so good looking?
111–120 of 148 posts
Re: When did generic grocery brands get so good looking?
#112Unrelated to actual content: if you visit the site with ad-blocker on, it does not load. Instead, you just have this icon of the eye looking at you and blinking. And the eye will just blink until you turn ad-blocker off. I know the site is called "eye on design", but the associations of user tracking via ads and this blinking eye were amusing to me. Imagine having a blinking eye in the corner of each website for each…
That's odd.. may I ask which ad-blocker you were using? I visited it with both Privacy Badger & uBlock Origin running (on FF) and it loaded for me.
Re: When did generic grocery brands get so good looking?
#113Interestingly, in Australia, major supermarket chain Woolworths used to have two parallel home brands: the bargain-basement Homebrand in stark black & white packaging, and the slightly better but still "designed in the DDR in the 1970s" Essentials. They had to ditch Homebrand, because it looked too cheap and was driving people to discount grocer Aldi, where you could get similar goods in packaging you wouldn't be ash…
Same in NL, at least for a while; there was the semi-premium looking 'home brand', and there was the really shitty looking red-on-white Euroshopper brand, I believe that one actually showed up in a few grocery store chains. I haven't seen Euroshopper branded stuff in a while though.
Re: When did generic grocery brands get so good looking?
#114Earlier quoted context omitted.
Aldi owns Trader Joe's, but I wouldn't call them same chain. For instance, Kroger owns multiple chains with the store format, branding and products that differ a lot. From my experience the US Aldi (which is part of an Aldi Sud) is a dimlit, bottom of the barrel discounter with a small selection of basics. Where Trader Joe's is a quirky "Hawaiian-themed" specialty grocer with a good selection of the unique-to-US prod…
In the US NE, Aldi is replacing the old dark stores with nice new bright stores with good selections.
Re: When did generic grocery brands get so good looking?
#115Earlier quoted context omitted.
I don’t know if I could live somewhere without a Trader Joe’s. Though, I only buy the pound plus chocolate bars and chocolate treats there.
Trader Joe’s makes me irrationally angry about cheese prices at other grocery stores, especially Safeway and Kroger.
Re: When did generic grocery brands get so good looking?
#116For a while, Walmart had a brand called 'Price First'. As the name implies, it was their lowest end store brand. The label never had pictures. It was always just a blue label, with white text, and a yellow arrow pointing downwards. I was honestly a fan of those products for the pantry basics (e.g. flour, sugar, etc.) as I'm not an organic foods kind of person. https://www.theshelbyreport.com/2014/10/30/the-art-of-pri…
Whereas with more expensive brands, at least for me, there's always a worry (and frequently, a strong suspicion) that you're just buying the exact same product but with an extra 200% markup.
Re: When did generic grocery brands get so good looking?
#117I'm surprised no one has mentioned H-E-B, living in Austin I quickly grew to love the grocery store and they had some of the best generic items, often times better than the name brand competitor. After moving out west for a couple of years I miss that store.
Re: When did generic grocery brands get so good looking?
#118Local supermarket chains reign supreme here in Iowa. There is nary a Trader Joe's or Whole Foods to be found. The generic brands offered by our local stores usually offer a greater variety of fresher food at a lower price compared to name brands. I also tend to like our supermarkets' generic packaging better. They use quality, color packaging, but the designs are usually understated and no-nonsense. It's like they're…
I don’t know if I could live somewhere without a Trader Joe’s. Though, I only buy the pound plus chocolate bars and chocolate treats there.
Re: When did generic grocery brands get so good looking?
#119Earlier quoted context omitted.
So why is the store brand not in the prime spot rather than the bottom shelf. Is the major brand paying for placement?
Yes, it’s called a slotting fee. https://en.m.wikipedia.org/wiki/Slotting_fee
I wonder if that's roughly true? I could imagine both yes and no. Classic economics, sort of by definition, can't take real world edge effects into account.
Re: When did generic grocery brands get so good looking?
#120Unrelated to actual content: if you visit the site with ad-blocker on, it does not load. Instead, you just have this icon of the eye looking at you and blinking. And the eye will just blink until you turn ad-blocker off. I know the site is called "eye on design", but the associations of user tracking via ads and this blinking eye were amusing to me. Imagine having a blinking eye in the corner of each website for each…