As someone not familiar with ham - what can you do with this signal? Can you decode it to view stats or pictures? Or is it mostly just "hearing" it speak to Earth? I'm also curious what prevents say an amateur operator or even another country from sending commands or disrupting communication to remote systems on Mars. Is it the just the amount of work they'd have to do, proprietary/secret protocol, encryption?
The practical requirements of getting a strong enough signal to Mars would require a big dish to focus the energy and some high power microwave equipment which make it more difficult but not impossible given enough resources. Then as you mentioned one needs to know the communication protocols.
BTW there were Ham built satellites in orbit, that piggybacked onto other missions. (OSCAR) Not sure if they are still in orbit. And again they used reserved spectrum for licensed experimental Amateur radio stations.