Facebook knew for years ad reach estimates were based on ‘wrong data’
1–10 of 38 posts
Re: Facebook knew for years ad reach estimates were based on ‘wrong data’
#2I have seen many people fail to realize (and sometimes to understand at all) that taking measurements of large numbers of people is always fraught with errors of all sorts. No matter how hard you try, it is like the universe always pushes back to make sure the data are imperfect. Sometimes those imperfections are acceptably small, and other times the imperfections are uncomfortably large.
In my opinion, anyone involved in such large-scale data collection and analysis should acknowledge the inevitability of error and provide disclaimers about potential sources of error.
Re: Facebook knew for years ad reach estimates were based on ‘wrong data’
#3Facebook did something shady? I know most of the stuff coming out these days is in the past, but I really hope they are turning the corner and starting to act like they poses a spine and want anything but more dollars. Otherwise I see a dark future and a lot of litigation in their future.
Re: Facebook knew for years ad reach estimates were based on ‘wrong data’
#4I have seen many people fail to realize (and sometimes to understand at all) that taking measurements of large numbers of people is always fraught with errors of all sorts. No matter how hard you try, it is like the universe always pushes back to make sure the data are imperfect. Sometimes those imperfections are acceptably small, and other times the imperfections are uncomfortably large. In my opinion, anyone involv…
Yes, but if the error consistently results in you getting paid more than you should have, it's not really an error, is it? No, we would in fact call that fraud.
Re: Facebook knew for years ad reach estimates were based on ‘wrong data’
#5It is difficult to get Mark Zuckerberg to understand something is wrong if it is making him the right amount of money.
Re: Facebook knew for years ad reach estimates were based on ‘wrong data’
#6I have seen many people fail to realize (and sometimes to understand at all) that taking measurements of large numbers of people is always fraught with errors of all sorts. No matter how hard you try, it is like the universe always pushes back to make sure the data are imperfect. Sometimes those imperfections are acceptably small, and other times the imperfections are uncomfortably large. In my opinion, anyone involv…
Funny how these mistakes never seem to undercount ad impression numbers though.
Re: Facebook knew for years ad reach estimates were based on ‘wrong data’
#7I have seen many people fail to realize (and sometimes to understand at all) that taking measurements of large numbers of people is always fraught with errors of all sorts. No matter how hard you try, it is like the universe always pushes back to make sure the data are imperfect. Sometimes those imperfections are acceptably small, and other times the imperfections are uncomfortably large. In my opinion, anyone involv…
Yes, but if the error consistently results in you getting paid more than you should have, it's not really an error, is it? No, we would in fact call that fraud.
+1, the issue here is not that errors can occur but instead how a company responds. It’s tough to be sympathetic to leaders in a company that were aware of the errors and then took no action for years to remedy it, particularly as the error resulted in overcharging customers.
Re: Facebook knew for years ad reach estimates were based on ‘wrong data’
#8We experienced these blatantly false promises from FB, so we stopped buying ads from them. Hoping to get a few tenths of a penny on the dollar back from them from this lawsuit. Hoping it hurts them a bit more than a few tenths of a penny on the dollar, though.
Re: Facebook knew for years ad reach estimates were based on ‘wrong data’
#9Class action lawsuit coming in 3,2..
Re: Facebook knew for years ad reach estimates were based on ‘wrong data’
#10Facebook is not an advertising company. They're a parasitic revenue laundering company. They feed off the cashflow of soon-to-be-bankrupt startups as part of giant global VC-fueled pyramid money laundering scheme. Founders get paid to take huge loans on their startup's books and run their startups straight into the ground while laundering all their capital to beef up Facebook's revenue for the benefit of big VCs and their crony capitalist friends who own Facebook shares. The shell company's employees and regular tax payers (who lose value via monetary inflation caused by these dubious bank loans) take the fall while all the key participants of the scheme get off scot free.
Rince and repeat; real definition of 'serial entrepreneur'.