All this suggests to me is Epic has a limited path to growth without courts deciding they indeed are entitled to more profit without producing anything net new.
Epic Games steps up Apple fight with EU antitrust complaint
51–60 of 1001 posts
Re: Epic Games steps up Apple fight with EU antitrust complaint
#52Earlier quoted context omitted.
> There is room for 3rd party app stores. The "Apple Tax" pays for the maintenance of the Apple ecosystem. Epic wants access to this amazing ecosystem, but resents having to help pay to support it. Either "third party" app stores will also pay to support this ecosystem, in which case Epic will be paying the same amount either way; or they'll fail to support the ecosystem, in which case Apple will be forced to turn to…
> Either "third party" app stores will also pay to support this ecosystem, in which case Epic will be paying the same amount either way how did you work out that the amount apple gets paid (30%) is the "correct" amount? The only way to find out is via competition. But due to the monopolistic powers of apple, there cannot be competition on their platform. Thus, we do not know the true cost of maintaining this platform…
> how did you work out that the amount apple gets paid (30%) is the "correct" amount? The only way to find out is via competition. But due to the monopolistic powers of apple, there cannot be competition on their platform. Thus, we do not know the true cost of maintaining this platform - only that apple is able to maintain it with at least 30%.
30% is industry standard.
> nobody is forcing you to use the third party app store if it does exist. If you continued to use apple's curated store, you will continue to get the existing benefits. Adding an extra option can't possibly hurt you.
It hurts the ecosystem - and all its users. Splitting the apps in multiple app stores is a nightmare
I don't get the point: the whole idea of Apple is to have everything under their control. Nobody is forcing anyone to use Apple devices
Re: Epic Games steps up Apple fight with EU antitrust complaint
#53There is room for 3rd party app stores. Epic will argue that Apple does an absolutely ghastly terrible job of curating the Apple app store, as Apple really has little incentive not to suck completely. The EU court will agree. Apple will spend a year or two saying “it can’t be done”, then issue a signing certificate to Epic.
> There is room for 3rd party app stores. The "Apple Tax" pays for the maintenance of the Apple ecosystem. Epic wants access to this amazing ecosystem, but resents having to help pay to support it. Either "third party" app stores will also pay to support this ecosystem, in which case Epic will be paying the same amount either way; or they'll fail to support the ecosystem, in which case Apple will be forced to turn to…
What ecosystem - i.e. what ecosystem is there that isn't already paid for by the billions and billions Apple make every year?
Apple have hundreds of billions in cash do you actually believe they're going to put ads in their services?
Re: Epic Games steps up Apple fight with EU antitrust complaint
#54It feels a bit hypocritical when Apple laughs at FB for complaining about their new tracking pop-up yet when the shoe's on the other foot and Apple may actually have to compete on its own platform they double down and defend their right to be judge, jury and executioner. Apple competing with third party app stores on iOS is going to be amazing. No computer platform should be allowed to prevent sideloading or other st…
It seems you are making category mistake.
Using term hypocritical for corporate law seems error just like it does for using it for animals. Apple is engaging in legal battles and hypocritical is not a legal consideration. Apple is not a an entity you can judge using moral psychology.
Apple uses "corporate messaging" toward consumers that has ethical content. It may be mistaken as morality, but it's just how a company's management talks to people. It is a marketing message strategy.
Re: Epic Games steps up Apple fight with EU antitrust complaint
#55Earlier quoted context omitted.
On the one hand, Apple is acting as a store curator and demanding that its customers be made aware of tracking software. On the other hand, Apple is acting as a platform owner and demanding that they continue to act as the sole store curator on their platform. I do not see the hypocrisy.
Epic demands Apple do thing = bad for Apple (good for Epic) no way Apple demand Facebook do thing = Good for Apple (bad for FB) yes way So Apple is allowed to get its own way, 100% of the time, no questions asked, what they want is what they get end of (by virtue of holding all the cards and owning the platform they dictate the rules on) How about no? You can play by your rules in your sandbox, but Epic has a right t…
> Epic demands Apple do thing = bad for Apple (good for Epic) no way
Epic demands Apple do a thing = bad for Apple, bad for customers (good for Epic)
> Apple demand Facebook do thing = Good for Apple (bad for FB) yes way
Apple demands Facebook do a thing = Good for Apple, good for customers (bad for Facebook)
As a customer in these equations, I'm siding with Apple.
> That's the very definition of "competition" something Apple has avoided for over a decade at this point
Why do I have to use Epic's game store for Fortnite? Why can't I create my own skins with paint and sell them for whatever I want?
Re: Epic Games steps up Apple fight with EU antitrust complaint
#56I'm not excited by the proposition of either party coming out on top. I hope the EU sees the forest for the trees and understands that the situation is a lot more complicated than either party would claim. Apple is acting as a leader in reducing the footprint of general computing hardware; albeit their devices have among the longest service lives, they continue to be further restricted in their operation over time. T…
Candy Crush Saga is in the list of Top Free Games on the App Store. So was Fortnite, up until Epic decided they were tired of paying the Apple Tax.
Apple isn't defending users from games with manipulative business models, and in fact is actively profiting from them. This lawsuit is about Apple's ability to profit from them.
Re: Epic Games steps up Apple fight with EU antitrust complaint
#57Earlier quoted context omitted.
On the one hand, Apple is acting as a store curator and demanding that its customers be made aware of tracking software. On the other hand, Apple is acting as a platform owner and demanding that they continue to act as the sole store curator on their platform. I do not see the hypocrisy.
Epic demands Apple do thing = bad for Apple (good for Epic) no way Apple demand Facebook do thing = Good for Apple (bad for FB) yes way So Apple is allowed to get its own way, 100% of the time, no questions asked, what they want is what they get end of (by virtue of holding all the cards and owning the platform they dictate the rules on) How about no? You can play by your rules in your sandbox, but Epic has a right t…
What if consumers like it like that: one sandbox curated by Apple?
Re: Epic Games steps up Apple fight with EU antitrust complaint
#58Good luck, iDevices are a very tiny portion of European mobile market. Looking forward to the EpicOS Phone, running yet another SDL/Qt variant.
31% in Europe, much more in some markets (54% in Sweden):
Re: Epic Games steps up Apple fight with EU antitrust complaint
#59Does Apple pay tax on that 30% to the EU for sales in the EU?
Re: Epic Games steps up Apple fight with EU antitrust complaint
#60I'm not excited by the proposition of either party coming out on top. I hope the EU sees the forest for the trees and understands that the situation is a lot more complicated than either party would claim. Apple is acting as a leader in reducing the footprint of general computing hardware; albeit their devices have among the longest service lives, they continue to be further restricted in their operation over time. T…
Marketing anxiety via social proofing has a long history, much older than computers. Beauty products, cleaning supplies, child safety gear, etc.
Why limit the condemnation to virtual goods?